Check out the next episode of What’s Good in the Neighborhood!
In this episode, Ashley Goldsmith joins the conversation to explore what it means to practice marketing and communications with integrity in the nonprofit world. Together, we unpack the tension between raising funds and honoring people’s dignity—especially when telling stories about communities experiencing hardship. Ashley shares practical insights on how nonprofits can communicate impact without exploiting pain, avoid “poverty porn,” and instead elevate stories of resilience, partnership, and hope.
From crafting donor messaging to shaping brand voice, this episode offers a thoughtful framework for ethical storytelling that builds trust, inspires generosity, and reflects the values at the heart of the mission. If you care about communicating in a way that truly impacts communities while honoring the people you serve, this conversation is for you.
Ashley Goldsmith launched Blue Chair Communications her senior year of college out of a fierce desire to creatively share important ideas. For years, she’s helped nonprofits, government agencies, and values-driven businesses translate complex work into stories that move even stubborn hearts. Her ultimate vision? To see the Central Valley become a healthier, safer, more economically and spiritually vibrant place to live because the organizations working toward this reality communicate effectively.
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